BudgetPlots#

class pymc_marketing.mmm.plotting.budget.BudgetPlots[source]#

Budget allocation plots.

Stateless namespace — all data is supplied via the samples argument on each method call. Obtain an instance via mmm.plot.budget.

Methods

allocation_roas(samples[, dims, hdi_prob, ...])

Forest plot of per-channel ROAS from an optimised budget allocation.

contribution_over_time(samples[, dims, ...])

Time-series of channel contributions from an optimised budget allocation.

Methods

BudgetPlots.__init__(*args, **kwargs)

BudgetPlots.allocation_roas(samples[, dims, ...])

Forest plot of per-channel ROAS from an optimised budget allocation.

BudgetPlots.contribution_over_time(samples)

Time-series of channel contributions from an optimised budget allocation.